Vested Interests: UniformMarketNews.Com

This month’s edition of Uniform Market takes a look at the timeless vest as it continues to re-invent itself and have greater presence in the uniform industry.  It is without question one of the most economical, yet outstanding ways for any organization to make a definitive statement about itself.

If you go back far enough, it can be argued that the first vest-like garment was worn by a caveman, made from animal skins and worn for protection against the environment.  Simply put, the vest (Latin for clothing) is that which covers the upper part of the body but omits the sleeves. [Add sleeves and it can be called a “jacket—” the two are interchangeable; a coat is too large and bulky to do this—take out its sleeves and it could never be a vest.] 

In addition to its existence as an open bolero style in warmer climates, or as a quilted more padded affair in northern Europe and Asia, the vest has been a familiar and mandatory part of dress for centuries.  When made from metal, it even served as armor during the Middle Ages.  Various sleeve openings, lapel preferences, lengths, and closures have evolved with cultures and time.  Usually worn as a complement to an already existing outfit, the fabric, colors, and/or cut of a vest can reveal a person’s job description and social standing; the garment has been so specifically designed.  

Although decreed a fashion imperative in 17^th century Britain, the traditional vest has gradually begun to disappear as a staple in men’s wear for a few reasons: After World War I when the pocket watch became replaced by the wrist watch, there was no more need for the vest pocket; during World War II when fabric became a premium, money was better spent on the War effort; our society has become more and more casual and formal vests have been replaced with 2 piece suits, or sweaters and slacks.     

The vest as a uniform has increasingly grown in popularity as our low budget economy looks for high visibility in the marketplace. The vest is an excellent way to draw attention to identity.  Because it has no sleeves, the vest is simply cooler and easier to navigate.  No bulkiness, nothing to dirty or roll up, as with long sleeves.  

Further just as telltale vests marked a person’s status and job description many years before, vests of today do the very same thing.  Restaurant and food-service wear will have vests of one color for the

maitre d’ and hostesses, another for the waiters, and a third for the bus-staff.  Or, there is the idea of the front part of the house having waiters’ jackets (sleeved vests), but removing the sleeves (vests), while maintaining the same unique fabric and style for the bartenders.  The continuity is very smooth. 

Vests in the hotel industry go with the most formal Victorian styling by adding braid, embroidery, tassels, lace, gold or silver brocade, shoulder straps, and even epaulets.  Being cut away at the waist, they were once called “waistcoats,” as they were worn under much longer and fuller frock coats.  For a more corporate appearance, the conservative business vest still maintains that fabulous look when everyone was bandbox:  Single or double breasted with notch, peak, or sans lapels and a sophisticated presentation that says, “Yes, Sir!” 

There are loose vests for sports, such as soccer, baseball, basketball, volleyball, and other lower contact activities where heat, cleaning ease, and cost all make a difference.  Screen printing is a definite plus here.  Or, let the colors alone carry the ball.

There are elongated tunic vests that reach the thigh.  This style, having originated in the colonial American South, has the advantage of offering a slimmer look when not everyone has a perfect figure. 

There are even multi-colored sleeveless knit T’s, undershirts, and women’s lingerie.  There is the alternative “vestee,” which is a faux set of front panels set into either side of a coat.  This provides the look of the vest without the expense or the added warmth of extra fabric in the back.  And speaking of a backless vest, there is the timeless tuxedo style.  Best of all, everything can be made adjustable. 

For protection, whether it’s DuPont’s magic fiber, Kevlar, or some other wonder substance, being bullet proof in today’s world hits the mark.  The impenetrable vest is one of many ways law enforcement officers, political officials, security guards, and even teachers find physical protection.  Add reflective tape, remove the Kevlar, and it’s a street scene for construction and/or safety.  Quilt them and you’re outside with terrific warmth.

Whether it’s Wal-Mart, 7-11, Target, Kroger or Safeway, Circle K or Quick Mart, McDonald’s, a Mexican restaurant, Walgreen’s, a gas station, car dealer, or the local school band, vests are everywhere.  Fancy or plain, expensive Italian tapestry or imported poly cotton, Microfibre, cable knit sweaters or fur; they are one of the most prevalent means of visual identity that we experience as consumers.  Check them out in your major uniform supplier catalogues.  From baby Ottoman knit weaves, to fancy brocade with lame, waist length to tunic, wool to Oxford Nylon, buttons, zippers, Velcro, or snaps: There’s a vest concept that’s just right for your customers. 

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