Unisync Group Re-Brands Itself: UniformMarketNews.Com

Ryan Beliveau, Marketing Coordinator for Unisync Group, Ltd., tells all about Kilmer Capital Group's ingenious concept of linking three varied and outstanding identity companies to form a single entity.  Since 1929, the superb Hammill Company, Canadian leader that rivals Carhardt, VF Industries, and Tough Duck, for workwear and back-of-the-house service apparel, has maintained its integrity, quality, and fine name in the uniform industry.  Now, it has morphed to become an arm of Unisync.

York,  custom manufacturer of frontline service for casinos, restaurants, and VIP venues, has also transitioned to Unisync.  York is a full-service company with designers, representatives, artists, patterns, and multiple fabric & notions vendors on hand to provide every necessity in order to complement high-end corporations with the most stunning of garments.  Recently, one of their cocktail waitress uniforms won the award for "Outstanding Casino Design" (Niagara Falls Casino Resort), at the North American Uniform Manufacturers & Distributors convention, in March 2010.

Finally, Show Room One, a promotional products entity, with scads of items from ballpoint pens, mugs, gizmos, and identity apparel-- everything to enhance customer image while remaining within any given budget--also has joined the Unisync family.  Both embroidery and screen-printing services are available in-house.  "These things generate excitement for the consumer," emphasizes Ryan.

The amalgamation of these individual corporations began in 2003, and has slowly but surely brought both customers and employees of each into what is now known as Unisync.  "The good thing about having the three brands under one roof," says Ryan, "is that it's very good for the customers  to have one-stop-shopping.    We've taken our time, so that customers who are loyal to one or another of the separate companies, feel comfortable with the newer Unisync concept and understand that standards and familiarity with the brands will not be lost with these mergers.   At the same time, they have three times as much to choose from, when purchasing garments and identity items for their establishments."   

Located in Ontario, Canada, Unisync is run primarily out of a single facility, encompassing over 100,000 square feet.  While it has a few items manufactured offshore, Unisync prides itself on being a privately held Canadian firm.  It has reps who travel and project managers who are assigned to each regional area or larger single projects; ultimately, the company is under one roof.  "We don't find it difficult to ship to the 'States at all," says Ryan.

"We have worked very hard to re-brand, and instill in our employees that we are a single unit, and whether it's our new website, our soon-to-be-released catalogue, the way we answer the telephone, or our signature, everything about us is concentrated on the Unisync concept of being one flexible company.  A customer can come here and receive full service for everything and anything desired."

Beliveau mentions that some of the Unisync customers are grocery chains, Burger King, Taco Bell, and Pizza Hut.  Its focus is on big projects; however, Ryan states, it works with smaller companies, too.  "We sell direct when we're dealing with larger accounts, but we also distribute wholesale to others.  We understand how the smaller cities and towns make use of the commerce in their individual uniform shops,  and we have no desire to undercut our customers, no matter who it is."

The focus at Unisync is terrific looks, fit, and comfort.  "At Unisync, we have some of the best people in the industry who can bring an image to reality, " says Ryan Beliveau.  "Total Program Management differentiates us from other companies and if a customer needs his merchandise in a rush, he gets it in a rush! Three days or three weeks to do an entirely customized operation is not a problem for us; it gets done. "