Tuesday, May 20, 2008

Is Green The Color of Money?--UniformMarketNews.Com

Going “green:” Environmental protection from the decadence of technology in order to allow our natural resources to breathe again.   Today’s conscientious society, in developing entire new lines of clothing, is at once saving the planet from careless abandon during our parents’ generation, and hoping to garner a fortune in the manufacturing business at the same time.  Let us review…

In order to maintain itself, the uniform industry has to dedicate itself to a few steadfast principles: Economy, durability, longevity, practicality, and attractive appearance.   As things currently exist, few to none of these aspects that are so necessary in a top notch uniform are real possibilities in an organic garment.  Perhaps they will be accessible one day—even sooner rather than later—but for now, there is a choice to be made between the two. 

Let’s take economy.  The cost of organic fibers is anywhere from two to four times greater than standardized fabric.  For virgin plants, there have to be customized agricultural procedures, with special protection from bugs but without using bug sprays, or isolated fields that don’t utilize practiced protective measures.  At this point in time, these methods of growth and harvesting are minimal in volume compared to standard horticultural techniques; thus, enormously expensive.  A tough sell in the marketplace. 

There is currently a need and desire for processing new plants that heretofore were not used for fabrics, but now are—corn or bamboo, for example, which take enormous amounts of costly dilution in order to become usable as woven fibers.  Imagine that folks are now craving to wear garments made out of what used to be used for building houses, bridges, and flooring.  It’s a great idea, but the procedures are neither cheap, easy, nor as environmentally friendly as one would think.

Most of the organics come in very neutral tones, and in order to dye them (are we insisting on organic dyes, which themselves are limited and add up monetarily?) we’re again limited in overall palette selection.  Every time we want to dye organic goods, it’s an additional process with specialized chemistry.  The dollar signs increase, and the customer has to make choices.   You can purchase a swell set of scrubs, for instance, 100% organic cotton or hemp in the neutral tones of ivory and olive, for just $80.00, or a poly cotton set in the color of your choice for $24.00.  Who can afford it?

Durability and longevity are critical in the uniform industry.  It’s vital that garments last as long as possible before replacement.  There are several really attractive fabrics in the organics—knits, charmeuses, silks, corduroys, open weaves, to name a few.  For garments that need these kinds of materials: t-shirts, blouses, jackets, diapers, etc., organics are terrific.  But by and large, the uniform business is not made up of such commodities, whereas the seasonal, quixotic and short-lived fashion industry is. 

Rather, sturdy uniforms that are built to be cool, inexpensive, and last over time with as little care as possible, are what is required.  With the exception of the jutes and burlaps, it’s going to be difficult to find an organic weave that is as strong as it is long lasting.  And between us, who wants to wear  apparel made of burlap? 

Hemp is a very durable fiber, but the weave is loose, and it doesn’t hold.  It’s more gauze-like.  Tencel wrinkles and stains like crazy.  Cotton has never been strong; denim wears out quickly—look at any pair of blue jeans at the knees.  While it’s true that organic t-shirts for restaurants, or organic smocks for spas would be perfect choices, the overall tenacity of the garments just isn’t there.

The practicality of organics in the uniform industry is probably the most important issue of all.  Populations have only come upon technology in garment manufacturing during the last 60-100 years, depending upon one’s point of view.  Before that, there were no polyesters, no fabric treatments, no blends.  There were no special soaps, dyes, treatments, or chemicals. 

While it’s true that there was ignorance about the prevalence of existing metals, such as lead or mercury, it really wasn’t until the 20th century that things stopped being “organic.”  The simple reason for the infusion of chemistry into our lives was that advancing technology was able to make our world easier and more comfortable by treating fabrics in such a way as to give them greater strength.   Before that, mothers stayed home and scrubbed with their washboards, mended if there was a hole, ironed after the clothes had dried on the line outside, and people had lower expectations, just being grateful to have anything to wear at all.

Today, when we ask for wicking, which is the process of drawing extra moisture away from the skin and absorbing it into the cloth in order to stay cool and sweat-free, we are seeking greater comfort for ourselves.  Technology is responsible for such a procedure.  It’s not organic.  Neither are soil-resistant finishes, wrinkle-free, nor permanent press treatments.  If you like water repellent rain coats, better forget about them—not to mention water proof.  All of these stay-warm light weight fabrics such as Gortex:  They’re o.u.t.  The nylons, like Supplex?  The stretches as in Spandex?  Nope.  Not those either.  In fact, the entire recreational/sports world will have a big problem going green, in spite of active wear soy pants, or polar fleece sweatshirts made out of recycled bottles.

Finally, the appearance of a uniform is critical, because it sets the visual tone of identity for the group it represents.  It’s difficult to find organic fibers that have a crisp, bandbox look, and where the colors are vibrant and cheerful rather than more earth-toned and subdued.  Instead, most of them appear limp, saggy, baggy, and used.  For many, this look will speak up and say, “Look at me!  I’m green!”  For others, it will be a costly reminder of dull, drab, and impractical.  It will be very interesting to see where the trend takes us.      

      

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