Tuesday, June 1, 2010

2010 NAUMD Awards--A Closeup!: Interviews with Made to Measure Magazine

2010 NAUMD AWARDS--A CLOSE-UP!

Las Vegas was the location for this year's Convention, where awards for the most outstanding uniform programs were presented in two categories: Safety apparel, and Images of the Year (IOY).  The first--uniforms for those who serve to protect our population; the second--best designs in uniforms that enhanced a product, place, and concept.

22 awards represented a sub-category, accenting unique appearance and functionality in the workplace.  Each contestant had multiple requirements--some similar, some different.    Competition was tough.   Interestingly, the traits or concepts that made one winner a success was what another winner pooh-poohed. 

"New technologies, fabric enhancements and innovation in design and composition are key to being named the best of the best!" exuded Richard Lerman, President and CEO of NAUMD.
*
AWARD:  University Police Department
WHO:  Red the Uniform Tailor, with Michael Buck
FOR: University of Delaware Police
FOCUS: Customization, keen eye to detail, fit, fabric, quality, attention to unique body shapes.
SPECS: 60 officers dressed the same, gold thread from shoulder emblems/hash marks/chevrons, the same color as inlaid cloth stripe on navy pant leg.  14 oz. poly-wool serge, matching Class "A" military navy dress blouses, wide shoulders, narrow waist.  Room for Sam Brown-styled gun belt worn over shoulder.  General Pershing styled navy hat.  Shirts, (long and short sleeved), a lighter weight, lighter blue--11 oz. or 8 oz.   Sewn-in creases, double elbows, reinforced pockets, hidden zipper front.
HOT POINTS: Same design used for years.  A re-vamp, and more attention to details and customer needs, made all the difference.
*

AWARD: Police Department Under 50 Officers
WHO:  Red the Uniform Tailor, with Bruce Klein
FOR:  Old Saybrook Police Department , Connecticut
FOCUS:  New Sheriff with new contemporary design.
SPECS: P&F blue poly-wool with lighter blue, knit ties with square bottoms,  Trooper cowboy hats.  Gold trim.
HOT POINTS:  "Image is everything in this business.  How a department looks and presents itself is what makes the difference between an agency that can solve a situation with speech, vs. getting into a brawl.  If the uniform is so classy that no one wants to mess it up, then the instigators will be less willing to engage, and the officers will be less willing to fight," said Bruce Klein.
*

AWARD: Special Organization
WHO: Perfection Uniforms with Miranda Brock, and dealer Ronk's Uniform Center
FOR: West Virginia Sheriffs' Association
FOCUS: 65 counties wearing same uniforms; patrol cars painted to match fabric.  Grass roots with folks paying for uniforms, one department at a time.  Functionality, comfort, water repellency.  Teamwork with multiple agencies providing several different aspects of the uniform.
SPECS: 800 members from every department, with black for shirts and trouser stripe, grey for pants, to blend with rugged state terrain.  Better technology in manufacturing, stain resistant fabrics, gussets in crotches, expandable waistbands.
  HOT SPOTS:  Sentimentality of statewide public support for uniforms to boost officer morale.  "The recession has allowed so many people to have so many choices.  They could go anywhere, but they chose us," said Miranda Brock.  "The troopers chose uniforms that were non-invasive or frightening, yet reminded the public who was in charge."
*
AWARD: County Sheriffs' Departments
WHO: Guidry's Uniforms, with Tom Meagher
FOR: Vermillion Parish Sheriff's Department
FOCUS:  Need for tight budget, morale boost, and practicality.  New sheriff recognized Louisiana floods of Katrina and Rita caused huge losses to deputies.  Ordered only from the best suppliers: Blauer, Fechheimer, Southeastern, Smith & Warren.  Customized stock garments.
SPECS: 450 sets made of polyester gabardine, American-made, non-fade, easy-care, less expensive, washable, and water resistant.  Royal pants with piggyback stripe in yellow-gold and silver, tan shirt with royal and yellow-gold, waterproof LAPD navy jacket with removable lining, Smokey Bear hat with royal trim: A totally new look in Louisiana.
HOT SPOTS:  Tremendous attention to customers' needs, both emotionally and practically.  "Service, trust, long-term relationships, and quality are the secrets to customers.  Our focus is on staying positive," said Tom, president of the family-owned business.
*
 AWARD:  County Sheriffs' Departments
WHO: Nye's Uniforms, with Bill Nye
FOR: Roscommon County Sheriff's Department
FOCUS:  Good-looking dress uniform, custom-measured,  every detail attended to.  All accompanying uniform accessories provided.
SPECS: 30 dress blouses, shirts, and pants in tan and brown , with color changes and reversals for various departments.  Some wore hats, some didn't.  The fabric was a poly-wool 16.5 oz. elastique.
HOT SPOTS: For 75 years, Nye's has been providing public safety apparel.  It uses Red the Uniform Tailor, whom Nye feels is the best anywhere, going from off-the-shelf to custom garments.  Garments paid for by the town, department by department.  Nye's has been a NAUMD winner for the last four years.
*

AWARD: State Agency
WHO:  Fechheimer, with Fred Heldman
FOR:  California Highway Patrol
FOCUS: Tightly specked, well fitted, high standards of discipline, inspections, and maintenance that projects authority.
SPECS:  6,800 uniforms in wools and wool blends, which are best for appearance, comfort, and durability.  Traditionally khaki colored with campaign hat and blue & gold trouser braid.  Dress uniform includes green jacket and royal blue tie.  Cold weather and utility uniforms are dark blue.
HOT SPOTS:   A Fechheimer customer for decades,  the California Highway Patrol sanctions several companies to produce its garments.  "There is no question," says Heldman, "that Fechheimer won the award due to experience and expertise in uniform manufacturing, and particularly high-end tailored garments."
*
AWARD: Special Agency
WHO: Galls-Aramark, with Molly Roberts
FOR: U.S. Mint
FOCUS:  Over 200 separate items needed to complete contract.   Appearance, key to the award.  Everything matched perfectly.  Honor guards, operations teams, transporters of coinage, security officers: Perfect. No counterfeit money, no counterfeit uniforms = Trust.
SPECS: Different for various locations, climates, duties.  Cool Max and Under Armor for comfort, a professional, clean look.  Navy blue, no striping.  Hats varied with function. Outerwear dependent on climate.  All badge and patch applications done at Galls'.  Goods is poly-wool, one weight for everything.  Durable, colorfast. 
HOT SPOTS: "The Mint prides itself on classy, traditional looks with new innovations as they are developed," reflected Molly.  "This is the second win for Galls and the Mint."
*
AWARD: Canadian Safety Department
WHO: R. Nicholl's Distributing, Inc., with Brian O'Connor
FOR: Royal Newfoundland Constabulary (Police Department)
FOCUS: Tremendous attention to detail and comfort, environment, and price.
SPECS: 280 members with 1,120 uniform sets, made by Perfection Uniforms.  Fabrics are recycled pop-bottles and polyester.  Navy with royal braid.  Cargo- styled pants, standard (forager) police-cap, and outer body armor.  Crotch gussets, expandable waistbands, wicking inside the garments, moisture repellency outside.  Shirts stretch under arms.  All uniforms the same, other than ranking.
HOT SPOTS:  "The uniform is basically the same as it was in the past, but new attention to detail is what convinced the Constabulary that we were right for them," says Brian.  "We were big enough to handle the order, we were new, they liked our product, and they liked Nicholl's."
*
AWARD: Healthcare
WHO: Cintas Corporation with Brian Garry, Jamie Overbey, Andi Vance
FOR: Florida Hospital Cardiovascular Institute
FOCUS: Apparel program for five different departments within the Florida Hospital Cardiovascular Institute.
SPECS: Uniforms trimmed with a custom heart-shaped design along with Florida Hospital logo to honor focus of the renowned organization.
HOT SPOTS: "This prestigious award truly reflects the integrity of our apparel program," said Danielle Johnson, Assistant Vice President of the Hospital.  "This facility is committed to quality care, so we wanted a uniform program that reflected our brand, while enhancing the job functions of each employee.  By working with key personnel throughout the process, Cintas helped us to develop a program that met everyone's needs."
*
AWARD: Hotel, Single Unit, United States
WHO: Cintas Corporation with Brian Garry, Jamie Overbey, Andi Vance
FOR: The Pierre Hotel
FOCUS: Luxury apparel program balancing the high-class nature of the age-old establishment, with the durability and comfort necessary for work. 
SPECS:  Traditional European styling that combined form and function enhancing guest experiences and celebrating hotel's $100 million renovation.
HOT SPOTS: "Cintas developed a luxury collection that echoes our brand and the environment in which our employees serve," said Heikio Kuenstle, General Manager of The Pierre Hotel.  "We wanted to set the standard for outstanding hospitality, and an award-winning uniform program further sets us apart from the competition."
*
 AWARD: Restaurants, Fast Food
WHO: Cintas Corporation with Brian Garry, Jamie Overbey, Andi Vance
FOR: The Panda Express
FOCUS: Importance of showcasing top-of-the-line apparel for back of house staff; the fast food restaurant operates with an exposed kitchen.
SPECS: Asian-inspired uniforms include black complementary chef and cook tunics, each with red accents and iconic Panda Express logo on right arm and back.  Chef version is differentiated by Chinese character trim.  Traditional skull cap was updated and re-thought to include mesh panels and adjustable straps.  Both uniforms with four-way reversible aprons.
HOT-SPOTS: "Panda's mission is to deliver exceptional Asian dining experiences to our guests during every visit.  When guests enter a Panda Express, we want to wow all five senses and showcase the culinary skills of our chefs preparing delicious Asian cuisine with fresh ingredients," said Nader Garschi, Executive Director of Concept Innovation at Panda Express. "Cintas was a great partner in executing that goal by creating a cultural-connector uniform that properly reflected the higher quality of the Panda Express brand."
*
AWARD: Cruise Lines
WHO: Cintas Corporation with Brian Garry, Jamie Overbey, Andi Vance
FOR: Royal Caribbean of the Seas
FOCUS: Providing vacationers opportunities based on their personal styles preferences, or moods. 
SPECS: Day, evening, and formal wear garments, enhancing new "Neighborhoods" concept:  Blue theme for day, black charcoal for night.  Formal wear difficult to maintain when dry-cleaning services not available; however custom poly-wool blends both easy to care for and durable.
HOT SPOTS:  "These awards are a testament to the way our designers and merchandising team are able to work with our customers and create functional fashions that match any aesthetic," said Andi Vance.
*
AWARD: Transportation
WHO: Apparel Solutions, with Ron Steel
FOR:  Hawaiian Airlines
FOCUS: 80th birthday for the constantly on-time airlines that completely revamped planes, ticket counters, and uniforms.   Easy online-ordering for each employee's job description and garment needs.  Meticulous attention to detail.  Design styles complement brand--Asian. 
SPECS: 2,300 uniforms.  For ticket counters and attendants: Colors muted with teals & azures in blouse and shirt prints, solid greys for elegant blazers and skirts.  HMS fabric, 8.5 oz., soft hand, easy care.  Baggage handlers in Day-Glo orange T-shirts.
HOT-SPOTS:  Buttonless blazers have mandarin collars; neither shirts, blouses, nor blazers have pockets; all buttons either monochromatic or non-existent.  Minimalist, simple.
*
AWARD: Retail Establishment
WHO: Lion Uniform Group, a G&K Services Company, with Jeanna Peifer
FOR: ampm Convenience Stores (Partnered with Arco and BP)
FOCUS: Revamped, transposed into workable uniforms that were comfortable, functional, easy to launder, reasonably priced.  Provided eye-catching memory for customer.
SPECS:  10,000 uniforms for long and short-sleeved shirts, male and female stylings, outerwear, and aprons.  Pants: employee-provided.  Astute design team created garments, and coordinating print; pattern done with sublimation color process, accenting stores' inventories: Reflects store motto, "Too much good stuff."
HOT SPOTS: Diversity as company morphs from one focus to another.  Identity with branding of corporation is key factor as teamwork plays huge part.
*
AWARD: Special Recognition
WHO: Lion Uniform Group, a G&K Services Company, with Jeanna Peifer
FOR: Class V
FOCUS: Coterie designer, Richard Tyler, produced high-end, tailored group of garments.  Elegant, classy, eye-catching in 138 countries.  Friendly, employee approachable, comfortable.
SPECS:  25-50 employees in each location.  14 different colors to accent white blouses and shirts, black blazers, skirts or slacks, and outerwear.  Linings, collars, scarves, accessories, jewelry.  Elegant with subtle but definite weave and presence of religious crosses.
HOT SPOTS: Customer at once drawn into theme, engaged by garments.
*
AWARD: Restaurants, Multi-Unit
WHO: Superior Uniform Group, with Janice Henry, Viv Smith, and Sandy Pegler
FOR: Ruby's Diner
FOCUS: Theme is paramount; the visual experience.  Complete dedication to customer preference.
SPECS: 1940's red and white: Gals in white half aprons, red and white striped outfits, waitress headbands; fellows in black pants, slim-Jim ties, white broadcloth shirts and soda-jerk hats.  Everything matches.
HOT-SPOTS: "This is a perfect example of a manufacturer giving the customer exactly what he wants.  It's about customer attention, and having a wonderful time.  How lucky we are to have such a great in-house design department!" expressed Janice.
*
AWARD: Hotels, Multi-Unit
WHO: Superior Uniform Group, with Janice Henry, Viv Smith, and Sandy Pegler
FOR: The Hilton Corporate
FOCUS: Global involvement with environment, ecosystems, and going "green."  Details, design, enhancing interior decor.
SPECS: Color palette: Chocolate, bark, charcoal with black.  Neutrals and earth tones, only.  Color-forecasting and design.  Pants, skirts, blazers, in stunning blues; silver& bronze--solids and a stripe--in blouses and shirts.  Eco-friendly fabrics: recycled polyester, standard polyester, Lycra.  Washable, stretch elbows, moisture wicking backs, soft hand, luxurious feel.  Two Superior style-groups involved: Select & Signature.
HOT SPOTS:  Younger employees want trendy designs with ecology and comfort in mind.  Cerebral experience, taking into account the edifice, purpose of the uniforms, and high fashion allowing uniforms to be worn on the street.
*
AWARD: Hotel, Single Unit, Canadian
WHO: Omega Uniform Systems (formerly Omega Frontline), with Margaret Ramsdale
FOR: The Pan Pacific Hotel Vancouver
FOCUS: Doormen's uniforms coordinated with glass and steel building, lake, mist, mountains, and grey environment.  Each employee with online web account for ordering, garments drop-shipping to front door. 
SPECS: Four to six doormen; 24 uniforms overall. Monochromatic look of blacks, charcoals, and greys.  Clean design, matching simplicity of structure.  Winter uniforms charcoal with light grey accents; summer, lighter weight in lighter grey with charcoal accents.  Pewter buttons, silver striping in matte finish.
HOT SPOTS: "The Pan Pacific uniforms are the result of taking traditional styling and interpreting it in a contemporary way," smiled Margaret.  "Everything is neutral, and nothing is shiny.  Low contrast, minimalist, low key.  The customer was thrilled with the aesthetics, and the doormen loved the functionality as well as the style." 

AWARD: Service Apparel
WHO: Brookhurst, Inc., with Elena Morgan
FOR: Mary Kay, Inc. and its Red Jacket Program
FOCUS:  High fashion, fitting all figures and age types.  Looking fabulous to fit the image of cosmetic giant.
SPECS: 13,000 people involved.  Multiple specs, depending on year of design, and level of achievement within Mary Kay.  Fabrics vary.  This year, mélange worsted wool fabric with silk piping, in black.  Skirts available in two styles, five lengths.  Jackets available in three styles, three lengths.  Additional accessories, prints, sweaters, and tops available.
HOT-SPOTS:  Durable,  comfortable, able to be worn year-round throughout the world.  Integrity of garment and good looks for the lifetime of the program, is a must.
*
AWARD: Casino
WHO: Unisync Group, LTD, with Ryan Beliveau
FOR: Niagara Fallsview Casino Resort
FOCUS: Beautiful look and fit, comfort, type of garment, rush order, custom measuring.
SPECS: 150 uniforms, black cocktail.  Durable, body-hugging, polyester/spandex-jersey blend, machine washable.
HOT SPOTS:  "At Unisync, we have some of the best people in the industry who can bring an image to reality, " said Ryan Beliveau."  "In addition to developing and manufacturing these highly customized garments and uniforms, we have a long history with high-end garments.  Total Program Management differentiates us from other companies.  Our 100,000 sq. feet distribution center says it all."
*
AWARD: Arena or Sports Facility
WHO: Walt Disney World, with Jodie White and Pam Flint
FOR: ESPN (Entertainment Sports Programming Network) Wide World of Sports
FOCUS: Created a costume that reflects branding of new partnership.  Representing all sports.  A "today" look that cast members feel good about when wearing garments.  Comfortable, easily sized.
SPECS: 700 cast members; 8,500 costumes.  85% wear ESPN red polos with black pants or shorts, red fleece jackets or windbreakers; 15% in same outfit with light grey, instead.  Baseball caps.  Champion stretch athletic fabrics, wicking for moisture, safety reflective tape, logos everywhere .  
HOT SPOTS: Cast having a very good time and feeling good about themselves.
* 
AWARD: Restaurant, Fine Dining
WHO: Walt Disney World, with Jodie White and Pam Flint
FOR: Sanaa, South African motif set in Animal Kingdom Resort Lodge
FOCUS: Authenticity of design, decor, environmental sensitivity, cultural awareness.  Functionality, surprising guests, keeping casts happy.  Full size-range kept in stock.
SPECS: Tremendous research of fabrics and styles. 40 greeters: Men in shirts (dashikis) and slacks, with small pillbox hats (kufis); women in tightly flared-out skirts and matching tops.  250 wait staff: Slacks with colorful shirts and vests.  Coordinated two groups of costumes.  Spice, electric blue, rust, brown, beige, or gold, orange, yellow, and red.   Poly-cotton dyed and printed to look like thick twine/kuba cloth.

HOT SPOTS: "We are so proud of what we produce here, and it's nice to have a chance to brag about our product," laughed Jodi White.  "We are the industry leaders in the type of work we do, and it's nice to be recognized for it."

No comments:

Post a Comment

This is your moment: