Tuesday, May 20, 2008

Is Green The Color of Money?--UniformMarketNews.Com

Going “green:” Environmental protection from the decadence of technology in order to allow our natural resources to breathe again.   Today’s conscientious society, in developing entire new lines of clothing, is at once saving the planet from careless abandon during our parents’ generation, and hoping to garner a fortune in the manufacturing business at the same time.  Let us review…

In order to maintain itself, the uniform industry has to dedicate itself to a few steadfast principles: Economy, durability, longevity, practicality, and attractive appearance.   As things currently exist, few to none of these aspects that are so necessary in a top notch uniform are real possibilities in an organic garment.  Perhaps they will be accessible one day—even sooner rather than later—but for now, there is a choice to be made between the two. 

Let’s take economy.  The cost of organic fibers is anywhere from two to four times greater than standardized fabric.  For virgin plants, there have to be customized agricultural procedures, with special protection from bugs but without using bug sprays, or isolated fields that don’t utilize practiced protective measures.  At this point in time, these methods of growth and harvesting are minimal in volume compared to standard horticultural techniques; thus, enormously expensive.  A tough sell in the marketplace. 

There is currently a need and desire for processing new plants that heretofore were not used for fabrics, but now are—corn or bamboo, for example, which take enormous amounts of costly dilution in order to become usable as woven fibers.  Imagine that folks are now craving to wear garments made out of what used to be used for building houses, bridges, and flooring.  It’s a great idea, but the procedures are neither cheap, easy, nor as environmentally friendly as one would think.

Most of the organics come in very neutral tones, and in order to dye them (are we insisting on organic dyes, which themselves are limited and add up monetarily?) we’re again limited in overall palette selection.  Every time we want to dye organic goods, it’s an additional process with specialized chemistry.  The dollar signs increase, and the customer has to make choices.   You can purchase a swell set of scrubs, for instance, 100% organic cotton or hemp in the neutral tones of ivory and olive, for just $80.00, or a poly cotton set in the color of your choice for $24.00.  Who can afford it?

Durability and longevity are critical in the uniform industry.  It’s vital that garments last as long as possible before replacement.  There are several really attractive fabrics in the organics—knits, charmeuses, silks, corduroys, open weaves, to name a few.  For garments that need these kinds of materials: t-shirts, blouses, jackets, diapers, etc., organics are terrific.  But by and large, the uniform business is not made up of such commodities, whereas the seasonal, quixotic and short-lived fashion industry is. 

Rather, sturdy uniforms that are built to be cool, inexpensive, and last over time with as little care as possible, are what is required.  With the exception of the jutes and burlaps, it’s going to be difficult to find an organic weave that is as strong as it is long lasting.  And between us, who wants to wear  apparel made of burlap? 

Hemp is a very durable fiber, but the weave is loose, and it doesn’t hold.  It’s more gauze-like.  Tencel wrinkles and stains like crazy.  Cotton has never been strong; denim wears out quickly—look at any pair of blue jeans at the knees.  While it’s true that organic t-shirts for restaurants, or organic smocks for spas would be perfect choices, the overall tenacity of the garments just isn’t there.

The practicality of organics in the uniform industry is probably the most important issue of all.  Populations have only come upon technology in garment manufacturing during the last 60-100 years, depending upon one’s point of view.  Before that, there were no polyesters, no fabric treatments, no blends.  There were no special soaps, dyes, treatments, or chemicals. 

While it’s true that there was ignorance about the prevalence of existing metals, such as lead or mercury, it really wasn’t until the 20th century that things stopped being “organic.”  The simple reason for the infusion of chemistry into our lives was that advancing technology was able to make our world easier and more comfortable by treating fabrics in such a way as to give them greater strength.   Before that, mothers stayed home and scrubbed with their washboards, mended if there was a hole, ironed after the clothes had dried on the line outside, and people had lower expectations, just being grateful to have anything to wear at all.

Today, when we ask for wicking, which is the process of drawing extra moisture away from the skin and absorbing it into the cloth in order to stay cool and sweat-free, we are seeking greater comfort for ourselves.  Technology is responsible for such a procedure.  It’s not organic.  Neither are soil-resistant finishes, wrinkle-free, nor permanent press treatments.  If you like water repellent rain coats, better forget about them—not to mention water proof.  All of these stay-warm light weight fabrics such as Gortex:  They’re o.u.t.  The nylons, like Supplex?  The stretches as in Spandex?  Nope.  Not those either.  In fact, the entire recreational/sports world will have a big problem going green, in spite of active wear soy pants, or polar fleece sweatshirts made out of recycled bottles.

Finally, the appearance of a uniform is critical, because it sets the visual tone of identity for the group it represents.  It’s difficult to find organic fibers that have a crisp, bandbox look, and where the colors are vibrant and cheerful rather than more earth-toned and subdued.  Instead, most of them appear limp, saggy, baggy, and used.  For many, this look will speak up and say, “Look at me!  I’m green!”  For others, it will be a costly reminder of dull, drab, and impractical.  It will be very interesting to see where the trend takes us.      

      

Monday, May 5, 2008

Anchors Away--Offshore Manufacturing: Article for UniformMarketNews.com

It’s nothing new that these days Americans are buying offshore merchandise by the billions of dollars.  Uniforms are no exception.  Any uniform manufacturer—any article of clothing used for uniforms and sold by a manufacturer or a distributor—that has any sort of volume to it at all, is made overseas.

There is no question that the world grows smaller by the nano-second.  That the United States has multiple trade treaties and tariff agreements with other countries, either pending or in effect, is undeniable.  It is absolutely true that cheaper goods purchased overseas have allowed millions of American citizens to have a better quality of life, just as it is also true that our economy has been pumped heartily by those who shop for offshore-made goods—not only at the Wal-Mart’s, K-Mart’s, and Target’s—but at the Penney’s, Sears’, Macy’s, Saks, Neiman’s, and Nordstrom’s, too.

We can debate and argue about geo-politics and economic forecasts from now until Doomsday, but the bottom line is that things aren’t going to go backward; if any changes occur in our present economic situation, they will only be to further the global economy. 

It used to be that supply and demand was a local, regional, or even national issue.  Now, it has expanded to an international one.  Manufacturing is in the midst of a huge revolution; the dust nowhere near settling.  What is so is that production is about the survival of the fittest.  It used to be that the United States filled that bill and came out on top.  Now, it no longer does for many reasons.  Sadly, we are the worse off for it.

It is safe to say that if we went to war with the Chinese, we would have to order our military uniforms from them first, in order to dress for the occasion.  Executives, hotel concierges, dignitaries, enormous numbers of corporate individuals in our country wear elegant attire made offshore.  Very few could dress to meet the public if it were up to what’s left of stateside American uniform manufacturing.  The same holds true for industrial, public safety, hospitality wear, medical apparel, and athletic wear.  Even school uniforms are made overseas—what ever happened to motherhood, Uncle Sam, and apple pie?  With the exception of very few companies, and even fewer genres (such as the band uniform business), most garments today are no longer made in this country.

Yes, there are very fine tailors—but fewer of them.  There are excellent cut and sew operations, but so sparse that those which are of value are backlogged with work for weeks and weeks in terms of turnaround time.  There are small companies here and there—maybe ten or twenty at most in the entire country—who still do custom uniforms to specification, for groups such as Shrines, fancy parades, designer restaurants and hotels.  There are a few costumers.  There are those small factories which are affiliated with single garment operations, such as aprons, shirts, certain dress military or fraternal order uniforms.  They keep going.  But even for them, it’s difficult.

Almost everyone who manufactures in the United States today does private label, because it’s another way to survive—making something for someone else, as well as under one’s own name.   It’s a daily struggle, and while some are doing better than others, the apparel business—which has never been easy—is now harder than ever.

It’s not just the manufacturers themselves, but suppliers that are choking, too.  Since so much weaving and dyeing of cloth, production of notions such as thread, buttons, shoulder pads, etc., all come from offshore now; because the machines are also made offshore; because labor and goods are so much cheaper there; why pay customs and freight to bring all of this into the country when it could be utilized where the garments are now being made? 

Relatively speaking, there is so little production here in the ‘States, it’s easier to job goods onto the Mainland in much smaller quantities, rather than to stock giant amounts hoping that some American manufacturer will snap it all up.  American uniform suppliers, as well as American uniform manufacturers are dying on the vine.    

There are two real wrenches in the garment business in this country:  The first is that there is no real labor pool anymore.  Certainly, there are pockets here and there.  But very few Americans know how to sew today.  The two groups who do most of the actual work are either Hispanic or Asian immigrants.  Truth be known, as they become more integrated into our society, they, too, go on to do other things.  Hiring is murder. 

The second wrench is that the cost of production is so high.  Americans demand American wages and so far, others around the world work for much less, and as a result, merchandise is made for much less overseas.  These two issues alone are killing us as we try to compete in our own marketplace.  Our own bigger manufacturers go offshore, making it even harder for those who are smaller and take pride in putting that little red, white, and blue flag inside their garments.


As the trend for uniforms to be made offshore continues, the one small glimmer of light in all of this is that eventually trade balances.  Water seeks its own level.  As the dollar drops, people begin to think about the United States: Suddenly, it’s cheaper to buy merchandise made here than in China or Central America.  As other countries become more prosperous due to American dollars pumping their own economies, their wages and standards of living increase, as well.  Things begin to even out.  The real question is, can American uniform manufacturers and suppliers stay afloat long enough until some sort of prosperity returns?